Google Optimize Test

Components of the visual editor The Optimize visual editor consists of ;three main components:  – The app bar  – The editor palette  – The current selection The app bar The app bar consists of the following components:   Experiment name  – Displays the name of the current experiment.   Experiment status  – Displays the status of the current experiment.   Variant picker  – Drop-down list of current variants, and where more variants can be added.   Change list  – Displays a list of all the changes made in the editor for this variant.   Property panel toggle  – Turns the property panel on and off.   Interactive mode  – Allows you to access parts of your website that are dynamic, such as drop-down menus, slideshows, etc. Click this button to enable Interactive mode, expose the element you wish to edit, then switch back to Editing mode to make changes.   Hierarchy bar  – Displays where the current selection lives in the page structure. Note: click on the greater than

Optimize vs. Optimize 360 What you need to know about the free and paid products. Introduction There are two versions of Google Optimize.  Optimize  is a free product that allows you to get started with experimentation.  Optimize 360  is a premium testing and personalization tool for the enterprise that is part of the  Google Analytics 360 Suite . Feature comparison   Optimize Optimize 360 Made for... Small to medium-sized businesses getting started with experimentation. Larger enterprises and businesses with more sophisticated testing needs. A/B testing √ √ Native Google Analytics integration √ √ Basic URL targeting √ √ User behavior and technology targeting √ √ Geo targeting √ √ Technical targeting (JavaScript, cookies, data layer) √ √ Google Analytics Audience targeting – √ Web app support √ √ Multivariate testing (MVT) Up to 16 combinations. Up to 36 combinations. Experiment objectives Up to 3 preconfigured. Up to 10 preconfigured, additional available o

Pages to optimize Before performing tests on your most popular web pages (like your home page) consider starting small first, which will allow you to experiment with lower-risk pages. Keep in mind that you’ll need to test pages with enough traffic to get results quickly. Start by experimenting with the color of a button, the copy in a call to action, or the order of a navigation bar. After completing a few experiments, graduate to testing headlines, images and landing pages when you’re ready. Here are some web pages that are prime candidates for optimization and experimentation: Category/family page Product page Cart page Thank you page Contact form Search results pages Landing page Home page Elements to optimize The following are some examples of website elements that are frequently tested, but this list is by no means exhaustive. Use it as an idea-starter to brainstorm on potential experiments for your website. Navigation Copy – Voice, tone, message. Appea

An overview of the experiment types that Optimize supports. Optimize offers a diverse range of experiment types designed to suit the needs of your business. This article explains how A/B, redirect, and multivariate (MVT) tests work and offers some examples of how to use them. A/B tests An A/B test, sometimes called an  A/B/n test , is a randomized experiment using two or more variants of the same web page (A and B). Variant A is the original. Variants B through n each contain one or more elements that are modified from the original. For example, a different colored call-to-action button. In some experiments, variant B may be a completely different version of a web page. Each variant is served at similar times so that its performance can be observed and measured independent of other external factors. You can also limit your experiment to a specific audience using the targeting feature. Optimize captures the performance data for each variant against an objective and identifi

Tailor your site to optimize each and every user experience. Every user is unique and your website should address their individual tastes. Optimize enables you to run website experiments to determine the optimal experience for each group of users. What is Optimize? Optimize allows you to test variants of web pages and see how they perform against an objective that you specify. Optimize monitors the performance of your experiment and tells you which variant is the leader. To get started,  set up Optimize and add the Optimize snippet to your website . Then, use the Optimize visual editor to  create your first experiment . Benefits of testing By running experiments in Optimize, you can test new website designs, layouts and content with a subset of your visitors. Instead of relying on instinct and opinion to determine the best page or site design, you can run an experiment that tests alternate designs with real-world users and get results that are simple to read and understa

Analyze your Optimize experiment data in Analytics. Your Optimize experiment data is available in Google Analytics. This article describes where to find your Optimize data in Analytics and what you can do with it. Access Optimize data in Analytics In addition to reports in Optimize, you can also see Optimize data in Google Analytics. The easiest way to do this is to click the  View report in Google Analytics  link in the experiment information panel, on the right of the experiment details page. You can also access Optimize data in Analytics by selecting Reporting > Behavior > Experiments. Access to Analytics reports is controlled by  Analytics permissions . Experiment dimensions in Analytics Optimize experiments populate three experiment dimensions in Analytics: Experiment ID Experiment Name Variant The Experiment ID is generated by Optimize when experiment is started. It can be viewed in the experiment information panel on the experiment details page. The V

Optimize targeting allows you to choose who is eligible to be in your experiment, and when they’re served experiment variations. Examples of targeting Here are a few examples of Optimize targeting: Only show experiment variations to visitors in a specific city or county ( Geo targeting ) Only show experiment variations to visitors referred from a specific web site ( Behavior targeting ) Only render experiment variations on mobile or on certain browsers ( Technology targeting ) Target users interested in a specific product category or who have purchased a certain product ( Audience targeting ) How targeting works Optimize includes two controls for targeting:  Who  and  When . Who Who  determines whether a user is eligible to be included in an experiment. If a user is included in the percent subset that you’ve indicated in the slider, they will be served an experiment variant whenever the experiment is applicable (see  When , below). They will remain in the experiment

To monitor a running experiment or see the results of a concluded experiment, click the  Reporting  tab at the top of the experiment detail page. You can also view your results in Google Analytics. Elements of an Optimize report Optimize reports are broken down into a series of cards that contain data about your experiment, including its status and how your variants perform against your objectives. The cards are organized with summary information at the top, and more detail as you scroll down the page. Summary card The first card in the Reporting tab is the Summary card, which displays the experiment status and a summary of the results. The information you see here is determined based on the experiment’s primary objective. Definitions Improvement  (a.k.a.  credible level of improvement ) – The difference in the modeled conversion rate of the variant and the baseline, for a given objective. This is the likely range in which your conversion rates will fall. Optimize uses