Optimize vs. Optimize 360

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Optimize vs. Optimize 360

What you need to know about the free and paid products.
Introduction
    There are two versions of Google Optimize. Optimize is a free product that allows you to get started with experimentation. Optimize 360 is a premium testing and personalization tool for the enterprise that is part of the Google Analytics 360 Suite.

    Feature comparison

     OptimizeOptimize 360
    Made for...Small to medium-sized businesses getting started with experimentation.Larger enterprises and businesses with more sophisticated testing needs.
    A/B testing√√
    Native Google Analytics integration√√
    Basic URL targeting√√
    User behavior and technology targeting√√
    Geo targeting√√
    Technical targeting (JavaScript, cookies, data layer)√√
    Google Analytics Audience targeting–√
    Web app support√√
    Multivariate testing (MVT)Up to 16 combinations.Up to 36 combinations.
    Experiment objectivesUp to 3 preconfigured.Up to 10 preconfigured,
    additional available once started.
    Simultaneous experimentsUp to 3.More than 100*.
    AdministrationBasic administration with unlimited users.Analytics 360 Suite administration.
    Implementation services–√
    Support and services
    Self-service help center and
    community forum
    Certified partners.
    		Enterprise-level service,
    support, and SLAs
    Payment optionsFree.Invoiced monthly.
    *Up to 24 experiments per Analytics view by default, more available upon request.

    Learn more about Optimize 360

    To learn more about Optimize 360, please contact a Google enterprise sales representative or an authorized reseller.

    Enable Optimize 360

    Once you’ve purchased Optimize 360, your Account Manager will create your Organization and Organization admin in the Analytics 360 Suite Home. Then you'll be able to link your Optimize account to an organization and create additional containers.

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    Image
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