Pages to optimize Before performing tests on your most popular web pages (like your home page) consider starting small first, which will allow you to experiment with lower-risk pages. Keep in mind that you’ll need to test pages with enough traffic to get results quickly. Start by experimenting with the color of a button, the copy in a call to action, or the order of a navigation bar. After completing a few experiments, graduate to testing headlines, images and landing pages when you’re ready. Here are some web pages that are prime candidates for optimization and experimentation: Category/family page Product page Cart page Thank you page Contact form Search results pages Landing page Home page Elements to optimize The following are some examples of website elements that are frequently tested, but this list is by no means exhaustive. Use it as an idea-starter to brainstorm on potential experiments for your website. Navigation Copy – Voice, tone, message. Appea